Project Highlight

Ethos Real Estate
Affordable and Workforce Housing
Statewide California

Somos Group partners with Ethos Real Estate to lead government affairs, political strategy, and community engagement as the firm expands into new cities throughout California to acquire market-rate properties and convert them into affordable and workforce housing.


Our team coordinates closely with elected officials, labor partners, and neighborhood stakeholders to ensure each acquisition and transition is smooth, transparent, and aligned with local priorities.


This includes managing resident outreach, organizing on-site engagement events, and providing clear, accessible communication so tenants remain informed throughout the ownership transition. To date, our team has supported Ethos on seven projects across California, helping position the company as a responsible, community-centered affordable housing provider.

Scope of Services

Government Affairs

Political Strategy

Community Engagement

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Affordable and Workforce Housing
Ethos Real Estate

Somos Group partners with Ethos Real Estate to lead government affairs, political strategy, and community engagement as the firm expands into new cities throughout California to acquire market-rate properties and convert them into affordable and workforce housing.


Our team coordinates closely with elected officials, labor partners, and neighborhood stakeholders to ensure each acquisition and transition is smooth, transparent, and aligned with local priorities.


This includes managing resident outreach, organizing on-site engagement events, and providing clear, accessible communication so tenants remain informed throughout the ownership transition. To date, our team has supported Ethos on seven projects across California, helping position the company as a responsible, community-centered affordable housing provider.

Statewide California