Somos Group Leadership
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Jared Helton
Sr. Design Strategist
Jared Helton serves as Senior Design Strategist at Somos Group, where he leads the firm's design vision and champions the role of design as a strategic business function. He believes design is more than aesthetics – it's a tool for creating clarity, aligning stakeholders, and driving meaningful outcomes.
By combining business strategy with design thinking, Jared helps translate complex ideas into clear, actionable solutions that strengthen decision-making, improve communication, and create better outcomes across projects and disciplines.
With more than 10 years of experience, Jared brings expertise in visual communication, user experience, service design, brand strategy, and organizational frameworks. He's known for turning technical, policy, and planning information into clear, compelling stories and intuitive experiences that help executive leaders, public agencies, and community stakeholders make informed decisions.
Jared leads and develops design teams, establishing standards and workflows that elevate consistency, efficiency, and quality across the organization. His work positions design as a strategic function, ensuring design is embedded as a core driver of project delivery and impact.
Jared holds an MBA in Design Strategy from the California College of the Arts and a bachelor’s degree in advertising and visual communication from the University of Alabama.
